Why did Smoke decide to set the billboard on fire?

The choice regarding the motivation behind Smoke's decision to set the billboard on fire as a promotion for a flight his mom took suggests that his action was deeply personal. This implies that Smoke had a specific emotional connection to the billboard, perhaps feeling that the advertisement was in poor taste, or he wanted to bring attention to it in a dramatic way. Such an act can reflect a desire to alter perceptions or memories associated with the flight or event being advertised, showcasing how personal experiences can influence one's decisions and actions.

In this context, the other options would not align as well with his motivations. For example, protesting against corporate greed, creating a distraction, or trying to earn money suggest more planned, strategic actions rather than an impulsive or emotional response influenced by personal ties. Thus, the intent behind setting the billboard on fire as a means of promoting a flight reveals a unique and intimate rationale linked to his family, rather than broader social or financial motives.